MARKET DEMOGRAPHICS (LATIN MARKET)
The US Hispanic
population is predicted by the US Census Bureau to reach over 43
million people by 2010, form the current figure of 42 million
people. Today one out of five US residents is Hispanic.
Hispanics is the largest minority group in the country.
Strategy Research Corp., 53.5% of US Hispanic households
subscribe to cable, which has cable operators scrambling to
offer more to this growing US market. The explosive growth of
the Hispanic market has allowed traditional Spanish programmer
Telemundo to become the US" fastest-growing TV network, which is
constantly purchasing television affiliates. Other programmers
are following suit by adding Spanish, bi-lingual, and other
programming. According to Nielsen Media Research data, Hispanic
households watched an average of 56.17 hours of television per
week. This is approximately 12% more than the population as a
potentially lucrative market remains under-tapped. According to
Kevin Filippelli, account executive at Focus USA, Hispanic
household receive and average of 20 direct mail pieces a year,
compared with the 300 or so received by the general population.
· 37% of Latinos
live in LA, NY, and Miami.
· 87% of Latinos
live in the 10 most populated states.
· Hispanic teens
represent 18% of the total teen market.
· The total
Spanish speaking population world wide is six hundred fifty
"And that is where Fabian Carrillo comes in,"
We believe Fabian has it all together to conquer the
combined worlds of the Latino- based sports and
Fabian has already been tapped by no less august an
outlet as the New York ‘Times’ as one of the action
stars of tomorrow, and his growing body of work includes
appearances in such well-known action films as "Best of
the Best" and "Street Soldiers".
According to McAlevey, Carrillo has one advantage: "He’s
of Ecuadorian heritage, he speaks perfect Castillian
Spanish which cuts across all the key Hispanic
demographics—Mexican in the Southwest and Chicago; Cuban
in the Southeast and Puerto Rican in New York and the
northeast. "Born and bred as he was in New York with an
education that includes a Bachelors of Science degree in
business at the State University of New York at Albany,
Fabian also speaks perfect English... a real advantage
over some other action stars.
Our plan for Fabian is simple-we'll keep building his
base of fan support by giving him smaller roles in our
bigger pictures such as this fall's "Back in Business",
starring Brian Bosworth as well as continuing to develop
smaller pictures based around his character with such
companies as Prism Entertainment, which produced "
Million to Juan. Veteran McAlevey is quite realistic
about the time-honored tradition of star-building.
time will tell if we can turn Fabian into the next
Schwarznegger or Van Damme